Michael D. Lairson, Author
All About My First Book
I am glad you are interested in my book! If you know me, you probably know that one of my life-long dreams has come true. I have wanted to publish for almost as long as I can remember. Here's how it all went down:
I have been supporting the Oracle (Siebel) CRM On Demand product for a while now. Before that, I was writing exams and doing statistical analysis. Before that, I worked in a variety of training jobs where I constantly tried to get people to do more measurement. I am in to measurement and analysis... it's kinda my thing.
I also have this bad habit of always trying to be the best at everything I do - occasionally, I get pretty good at something. Well, I have been spending a lot of time playing and experimenting with analytics (reports) in On Demand. I helped develop training for it. I designed a hands-on workshop on reports development. I have built hundreds of reports for my customers. I found out that I am one of only a hand-full who really seem to know the tool well. I also found that there is not a lot of good documentation on some of the more detailed and intricate elements of report development in On Demand. That's when the idea struck me. I started by documenting things for myself, and decided that there is enough here for an actual book.
Oracle CRM On Demand Reporting is the most comprehensive source of information on Answers On Demand, the analytics tool within Oracle CRM On Demand. This book is designed to be a technical reference as well as an instructional text on the development of reports within the Oracle CRM On Demand application.
Book Outline
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