I am glad you stopped by! This is the Home Page for Michael D. Lairson, Author of Oracle CRM On Demand Reporting. Allow me to introduce myself, in case you stumbled on to this page by mistake and/or have no idea who I am. I live in North Carolina, USA, and have been here my entire life. I am not opposed to moving, just not a big fan of packing and unpacking my stuff. I have degrees from UNC Charlotte. A BA in English with concentration in technical writing, and a M.Ed. in Instructional Systems Technology with a concentration in Education Measurement and Statistics.
I am currently the Manager of Business Intelligence Services at Intelenex, supporting Oracle CRM On Demand and OBIEE.
One of my favorite aspects of my job is building analytical reports in Answers On Demand, the analytics component of Oracle CRM On Demand. My book is all about developing reports in Oracle CRM On Demand.

Oracle CRM On Demand Reporting is the most comprehensive source of information on Answers On Demand, the analytics tool within Oracle CRM On Demand. This book is designed to be a technical reference as well as an instructional text on the development of reports within the Oracle CRM On Demand application.
Available at:
Amazon.com
Please visit the CRM On Demand Analytics and Reporting forum. Here users from all around the world share tips and ask questions of one another. I participate often in this public Oracle forum and hope to see you there!